The year 2011 has been challenging to many postal authorities around the globe. Renowned posts like the United States Postal Service (USPS), Canada Post and Royal Mail had their share of challenges be it financial, staff unrest etc. The institutions had to review their strategies in order to survive in the challenging circumstances.
The scenario in Kenya is no exception. The Postal Corporation of Kenya on 16th December 2011 experienced a nationwide two weeks staff strike, demanding better terms of service. The management utilised the opportunity to reduce its workforce and dismissed over 500 staff. However, the Industrial Court on 29th December 2011, upon appeal by the Communications Workers Union, reinstated the staff pending determination of their case.
The Corporation had experienced its first ever strike, which paralysed postal activities on 30th November 2010. The success of the one day strike must have given the union the motivation to use their numbers to check management. It is noteworthy that about 80% of the 4,000 employees are members of the union.
Posta Kenya has been facing challenging times since its inception on 1st July 1999. The postal department under the defunct giant Kenya Posts & Telecommunication Corporation suffered from perennial losses of about Kshs.700 million. The Corporation managed to overcome these losses and made modest profits in subsequent years. It’s worth mention that unlike other parastatals, Posta has never received subsidy from its only shareholder, the Government of Kenya.
The corporation is blessed with an extensive local network of about 700 post offices and about 5,000 stamp vendors. Its international network extends to virtually anywhere in the world. Its diverse revenue streams and renowned brand give it a solid foundation to forge ahead. The monopoly of private letter boxes and preserve of letters below 350 grams protects a large proportion of its revenues. The law requires competitors to charge five times the postal tariff in order to ship the same. Unfortunately, many private operators charge less and the industry regulator, Communications Commission of Kenya (CCK) does not have the capacity to police the industry players.
Conversely, Posta has a poor ICT infrastructure, a huge pension liability and lacks funding for remote post offices. These factors among others have led it to consider an increase in postage tariff, (currently awaiting approval by the CCK), a staff reduction exercise and disposal of assets in order to stay afloat.
A 1998 report to the Government by the British Postal Consultancy Services in preparation for the restructuring of the post and telecommunications sector, noted these challenges. The report recommended among other things that;
1. The 5,000 workforce be reduced by about half.
2. The closure of loss making post offices. That is about half the network.
3. The takeover by Government of liabilities to the tune of Kshs.1 billion.
Unfortunately, none of the recommendations were implemented.
In spite of these challenges, the corporation generates annual revenues of over Kshs.3 billion of which 80% comes from mail & courier services while financial & agency services contributes 10%. Notwithstanding that it has been in the money transfer business for over a century, the segment contributes a paltry 1.5% which is a far cry from Safaricom’s Kshs. 11 billion per annum.
In its quarterly report released in January 2012, CCK indicated that while domestic mail declined by 15%, international and transit mail grew by 50%. As a regional hub, this is a great opportunity for Posta at this time when Kenya is spearheading efforts to have regional economic blocks like East African Community.
In classical mythology, the Phoenix is a unique bird that lived for about five centuries in the Arabian wilderness. It burnt itself in a funeral pyre and rose from the ashes to renewed youth to live for another cycle. So what does Posta have to do to rebirth from these challenges that haunted it from inception?
The corporation has a fine strategic plan in The Corporate Strategic Plan 2008-2013. It takes cognisance of the challenges and recommended strategies to assuage against each. However, it’s just that. A plan. The biggest challenge lies in its implementation. In order to succeed, the following are proposals for consideration.
- It is common management mantra that staff are the most important assets in any organisation. However, desired results will only be realised if this mantra is put to practise. Staff are the link between organisations and its customers; the suppliers of bread and butter. When the right staff, in terms of skills, attitude, experience and integrity are not available, or are available and not correctly deployed, it’s a zero sum game. Integrity is critical because that is the fabric of the postal business. Unfortunately, integrity may be innate and cannot be acquired in a classroom. No matter how much one is paid as salary, as long their integrity is wanting, they are bound to be unethical.
Posta is saddled with a bloated, aging and fraught workforce. The shortage of staff in critical cadres such as mail sorting and overstaffing in other support cadres are indication of the underlying human resource management challenges. About 85% of the staff are over 45 years of age hence the need for a younger and more dexterous staff to carry out mail processing.
The recruitment, training, deployment, motivation and retention of the right staff is a key function of the human resources department. The recent staff unrest, the goofed staff reduction exercises, the lack of training and succession plans and the recruitment of “dream teams” that sunk the corporation into abyss are signs that all is not well. Reforms in human resources management will be the cornerstone for rebirth of a strong Posta.
- The Corporation has had eight CEO’s and dozens of Heads of Departments in its first ten year of existence. Only one CEO completed his full term. Instability of top management has led to the lack of continuity in the development and implementation of strategic plans, thus hindering success of the organisation. The Government must put a stop to this so as to allow the organisation to flourish.
- The Board and Management of Posta must focus on the implementation of the corporate strategic plan. The implementation of some of the sound strategies has been flawed. The staff reduction exercise where non-performers were paid millions of shillings instead being fired or the allocation of prime operational properties to the staff pension fund are classic examples.
- Mail contributes about 80% of Posta revenues. The lack of basic working tools such as locks to facilitate service delivery in this critical area has led to poor customer service and dented its public image. The insatiable demand for letter boxes in many urban centres is a cash cow which Posta must milk before its customers give up and seek alternatives. The mail business is not about to wind up. A recent study showed that 60% of invoices in the USA worth over $300 million are delivered by post. In Kenya, over 200,000 letters are posted per day i.e. about 73 million letter per annum. The growth of e-commerce portends greater opportunities for posts worldwide.
- About half of the postal network in Kenya are loss making. That is ok. Postal service is an essential service and communication is recognised as a fundamental right by the United Nations. With a population of about 40 million Kenyans, the country needs an additional over 1,000 more post offices and not closure of the existing few. Posta should consider franchising as an option so as to open up more outlets and meet the universal standard of a post office for every 6,000 people. In any case, the revenues earned in one office are driven by the demand for delivery in another. Thus closure of offices will result in reduced business in offices so far considered profitable. The Minister of Information & Communications should actualise the Universal Service Fund that will provide necessary subvention to maintain these loss making offices.
- Posta is spending time and energy selling century old products which need to be killed or re-invigorated. Money orders and postal orders which were major revenue earners have now dwindled in the face of mobile money transfers. New product development has remained a concept in the strategic plan without actualisation. This lack of innovation is as a result of the poor utilisation of human resources.
- The Posta fleet is a key delivery resource that has gone to waste as a result of poor asset management. The decrepit fleet resulted in unreliable customer service and high operational costs. Posta has a fleet of about 300 vehicles which it should consider outsourcing if it cannot manage.
- Investment in ICT is critical for an organisation the size of Posta which is bogged by paperwork. Unfortunately, past automation projects have suffered because of corruption and lack of due diligence. The result has been millions of shillings wasted and remnants of partially implemented projects.
With the pace of technological changes, Posta does not have to reinvent the wheel. Postal automation solutions are available world over with options for public private partnership. For example, Brazil postal authority recently signed a $1.4 billion contract with a bank for using its over 6,159 outlets for banking services so as to reach 95% of the population. The contract will earn the post additional $315 million for provision of banking services to the Government. In its first day, over 270,000 transactions were recorded while 30,000 new bank accounts were opened in the first month.
The Kenya Governments intends to mobilise savings and offer access to banks to all Kenyans via a branchless banking concept through strategic partnerships. In this regard, Posta entered into the Brazilian model contract with Kenya Commercial Bank. Thus, it will be interesting to evaluate the results of the project. The provision of international money transfer to harness the billions annually remitted by Kenyans in the diaspora and hybrid mail can be part of the quick wins for Posta Kenya to support the Governments’ e-government initiative.
- The Kenya Governments Vision 2030 blueprint seeks to position Kenya as a globally competitive and prosperous country in all sectors of economy. In the Medium Term Plan, it intends to realise a higher and sustainable growth of the economy in a more equitable environment. The provision of mail, financial and courier services will enhance economic growth by supporting tourism, agriculture and other businesses.
- Posta Kenya must improve efforts to account and protect revenue leaks. While automation would be an easy way to do this, strengthening controls and supervision can achieve similar results. Customer complaints of mail pilferage, fraudulent accounting and outright theft by staff have had adverse effect on corporate image. Accounts receivables from local firms and international postal authorities are quick wins that can greatly improve cash flows. An English proverb goes; a bird in the hand is worth two in the bush.
The Postmaster General, Major General (Rtd) Hussein Ali, being an accomplished pilot, knows that the most challenging part of flying an aircraft is not landing or take-off but the actual flight management. These include handling emergencies, adverse weather conditions, deciding when and where to divert to due to bad weather or congestion etc.
The recent staff strike therefore provides a golden opportunity for Posta Kenya’s renaissance. The Postmaster General will have to review the performance of his team so as to take Posta to new heights.